Description

Airy is a visual scheduling mobile app for those with autism and other disabilities. Airy makes it enjoyable to track and finish tasks through games and collectable rewards. The brand character, Airy (the cloud), walks the user through setting up their tasks and encourages them to finish. This target audience benefits from focusing on in-app activities to ease anxiety associated with changing tasks—and to make time go by faster. The creative direction was inspired by the playfulness of the character, Airy. It was important to ensure the app is family-friendly, and that all members of the family could use and enjoy the app. Light colors and flat-color icons keep the “airy” feel, while appealing to my target audience.

Skills

Concept + Direction
Branding + Logomark
UI Design
UX Research
Prototyping

Branding

Final Outcome

UX Research